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Product #: 1484
5 1/2" by 8 1.2"
Pub Date: 2006
The White-Collar Adventures of an Advertising Pioneer|
Kay Guthrie's reason for heading north was not gold or oil. It was a lovely red-haired co-ed he met at Washington State College "Suddenly I heard angels singing," Kay recalls. The year was 1949. He followed his new love to a remote village in southwest Alaska. On the way, a bush pilot handed over his controls, instructing Guthrie: "Head for that mountain peak … wake me when you get there."
Guthrie learned right away that Alaskans are different than other Americans.
He founded the new state's first full-service advertising agency in 1959. The young ad man gravitated toward bruising political campaigns where he loved trying to outwit the opposition. Other memorable clients include an ill-fated German brewery that should have listened to his advice and Charles F. "Charlie" Willis Jr., the flamboyant CEO of Alaska Airlines whose office in Seattle resembled a whorehouse saloon.
In a memoir rich with humor and history, Kay tells how he survived three marriages, political battles, cranky clients, and North America's most powerful earthquake.
ABOUT THE AUTHOR: After operating the Kay Guthrie & Associates Advertising Agency in Anchorage and Whidbey Island, Washington for thirty years, the author, now eighty-something, retired to Mexico where he lives with his wife, Lyn.