The Spirit of Alaska Airlines
This is the history of Alaska’s last legacy airline, Alaska
Airlines, which transformed from a single-aircraft bush
operator in 1932 to a major U.S. carrier serving a presentday
network stretching from Barrow to Zihuatanejo and
Boston to Honolulu. Character & Characters chronicles the
unusual stories and colorful people behind this uncommonly
Character & Characters captures aviation history in Alaska for those who love the flying machines, and, more important, it captures the spirit of Alaska Airlines for those who admire people
--Dr. Bonnie Dunbar, president of The Museum of Flight
"Character & Characters" redefines the genre of airline histories. It is quite literally the only corporate biography worthy of an entire night in front of the fireplace. You'll close the book wanting more!
--John J. Nance, aviation analyst, ABC World News
ABOUT THE AUTHOR: Robert Serling, the winner of numerous writing awards, is recognized as the deal of aviation history. He has written extensively about the aviation industry, including histories of North Central Airlines (now a part of Northwest Airlines), TWA, Continental, Eastern, Western, and American Airlines. Serling lives in Tucson, Arizona.